The Balinese Provincial Government has taken the view that the preservation of the Balinese culture, natural resources and wildlife are of primary importance in the development of the island. To this end they have limited tourist development to the peninsula on the extreme southern aspect of the island, Kuta Beach is on the western side of this peninsula and Sanur is on the east. To the north of the peninsula no new tourist development is supposedly permitted. To the south, Kuta Beach extends beyond the airport into Jimbaran. Kuta Districts cover sub districts/village of Kuta Village, Legian, Seminyak, Kedonganan and Tuban. Furthermore Badung Regency has 3 districts with the name Kuta; Kuta, Kuta South District (Jimbaran and the whole Nusa Dua Peninsula), and Kuta North District (villages of Kerobokan Klod, Kerobokan Kaja, Tibu Beneng, Canggu and Dalung).
Kuta is now the center of an extensive tourist-oriented urban area that merges into the neighboring towns. Legian, to the north, is the commercial hub of Kuta and the site of many restaurants and entertainment spots. Most of the area's big beachfront hotels are in the southern section of Tuban. Legian and Seminyak are northern extensions of Kuta along Jl. Legian and Jl. Basangkasa. They are somewhat quieter suburbs with cottage-style accommodations, where many of the expat crowd live.